We get the current cloggy logistics chain running smoothly again. Let it roll.

Secondstage Venture #2: Keana

At Keana, we believe that the logistics industry is well on its way towards a future that requires fewer heavy trucks in the streets. Key in this development is the rise of the distribution hub. Big trucks simply deliver their cargo at the hub located at the edge of a densely populated area. From there, a decentralized network of so- called ‘last mile’ transportation companies use less polluting and less invasive smart mobility vehicles to deliver the goods.

A brilliant solution indeed. But unfortunately, it also leads to more handlers being involved in the distribution chain, clogging up the current system. Everyone is using different software systems, making it quite daunting to keep track of a shipment, whilst receivers still expect real-time updates on the status of their orders. Tackling this problem takes time; time that can’t be spend on efficiency improvements, for example. And let’s not forget the fact that everyone is increasingly held accountable for their Sustainable Development Goals. Nobody said change was easy, right?

That’s how we get our current cloggy logistics chain running smoothly again.

At Keana we offer a logistics platform that connects all possible software systems, resulting in a single, simple overview of the new decentralized distribution chain. Next to oversight, it offers insight into your carbon footprint, and it nudges the involved handlers towards more efficient planning, lowering costs.

Most essential to all this, is the fact that we embrace a human approach. We’re not forcing anyone onto our platform: Keana is system-agnostic, so people can keep on using their trusted software alongside Keana. And the efficiency improvements that we promise won’t come at the cost of people involved: we’d rather not develop algorithms pinpointing delivery windows up to the second, for example.

To the contrary: we believe that fuzzy algorithms, embracing a certain amount of uncertainty and freedom in human behaviour, always leads to the best logistics solutions. Keana does the math, leaving creativity, intuition and experience to the people using our platform.

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